Meet Sheri Jay: Your Trusted Mental Performance Coach
Helping You Thrive: Sheri Jay’s Purpose and Coaching Philosophy
Like you, I know firsthand the challenges of navigating life’s complexities.
As a former corporate executive who faced a debilitating disability, I transformed my adversity into a powerful purpose: to help others unlock their full potential and live fulfilling, purposeful lives.
Drawing on my expertise in neuroscience, psychology, corporate life, and athletics, I am here to help you achieve peak performance in every aspect of your life.
Whether you’re a professional seeking career growth, an athlete aiming for peak performance, or an individual navigating life transitions, I understand the obstacles you face.

My coaching philosophy is rooted in the belief that every individual has the potential to lead a fulfilling and purposeful life.
I specialize in helping people like you transition from survival mode to thriving by fostering self-awareness, clarifying values and goals, and developing actionable strategies to achieve them.
“I’m passionate about helping others because I’ve been where you are. I’ve felt the pressure of corporate life, the overwhelm of a busy mind, and the uncertainty of navigating life transitions. My journey of overcoming these challenges fuels my commitment to helping you find calm, clarity, and purpose.”

Through my personalized coaching, I create a safe and supportive environment where you can explore your inner world, reduce stress and anxiety, and work toward your desired outcomes.
At the heart of my coaching practice is a commitment to helping you understand how your brain influences your life. By leveraging the brain’s natural ability to adapt and rewire, I guide you in breaking free from old patterns, building lasting change, and opening up new possibilities.
My innovative and holistic approach combines cutting-edge techniques including Neuro Transformational Coaching, LEGO® SERIOUS PLAY®, and the Principles You Personality Assessment, offering you a unique toolkit to navigate the complexities of modern life.


Sheri Jay Coaching Helps
I work with a diverse range of people, including:
- Individual athletes and teams: As a Mental Performance Coach, I work with a variety of individual athletes, including cyclists, sailors, triathletes and Ironman athletes, endurance athletes, swimmers, firefighters, and trail runners. I am the in-house Mental Performance Coach for several teams, including Global Relay Bridge The Gap, MRCC Cycling Team, and GRYC Sailing Racing Team. My athletic performance coaching expertise spans across a range of athletic disciplines.
- Corporate individuals and teams: I have a proven track record of coaching individuals and teams within various corporate settings, from startups to multinational corporations. A range of small, medium, and global corporations rely on my depth of coaching experience and expertise. Trust in me to maintain the highest level of confidentiality at all times.
- Individuals with visible and invisible disabilities: As someone who lives with an invisible disability, I have a deep understanding and empathy for the challenges faced by both individuals with visible and invisible disabilities, and their caregivers. My personal experiences give me a unique perspective that allows me to connect with you on a deep level, ensuring you receive unique and specific support. I am committed to advocating for greater awareness and inclusion for all individuals living with disabilities. I am a Lead Coach for Profound, a Professional Network amplifying disability in the workplace.
- Neurodivergent individuals: My coaching approach is particularly effective for neurodivergent individuals because it emphasizes strengths-based development, personalized support, and a deep understanding of the brain.I am a volunteer coach for UpwithWomen whose mandate is to help women and diverse gender individuals rebuild their careers after violence and homelessness. I am also a volunteer coach for AmeriCorps Coaches, assisting AmeriCorps members in reaching their full potential and supporting them during their year of service.In both volunteer capacities, I specialize in Empowerment Coaching for Neurodivergent Individuals. By leveraging neuroplasticity and neuroscience-based techniques, I help individuals who are neurodivergent understand their brains better and develop strategies to improve executive function, navigate challenges, leverage their strengths, build confidence, and reduce stress.I believe that everyone has unique talents and abilities, and my coaching approach is designed to help neurodivergent individuals unlock their full potential and achieve their aspirations.
- Teams and organizations: With teams and organizations, my coaching focuses on improved communication, strengthened team awareness, teamwork, and goal alignment.I guide companies and organizations with their DEIA and belonging initiatives, lead team building workshops and custom coaching, and provide custom workshops based on corporate goals and initiatives.Whether through individual sessions, team workshops, or immersive retreats, my coaching is designed to help you and your team thrive in today’s fast-paced world.
Working together we craft tangible roadmaps to achieving your goals so you can take decisive steps to get where you want to be.


Ready To Unlock Your Full Potential?
Whether you’re seeking personal growth, enhanced performance, or a more fulfilling life - I am here to guide you every step of the way.
What’s holding you back from the life you’ve always dreamed of?
Let’s explore that together.
Book your complimentary consultation today and discover how I can help you achieve your goals and live the life you’ve always dreamed of.
Sheri Jay Credentials and Certifications
- Lead coach and speaker with Profound, a disability and accessibility amplification network
- Lead coach with Better Up, providing support for people striving for excellence in their personal and professional lives
- ACC Accredited Coach with the International Coaching Federation
- CNTC Certified Neuro Transformational Coach
- Certified LEGO® SERIOUS PLAY® and Hands on Thinking Coach
- Certified Principles You Coach
- Certified Professional Solution Focused Coach with Erickson International
- Immersive Meditation Facilitator
- Mindfulness for Neurodiversity
- BA Major Psychology, University of Manitoba
- BBA Marketing & Human Resources, Bishop's University
Testimonial


Take the Next Step!
Ready to unlock your full potential? Excited about what you can do next?
Curious about what you can achieve? Looking for ways to give your team and company an edge?
It’s time to take the next step. Let’s talk about how I can help you.
I’m excited to tell you about how one-on-one coaching and customized workshops can help you get where you want to be.
Book your complimentary consultation with me today to learn how I can guide you in achieving your goals.
Let's Talk!
My hours are Monday to Friday 9 to 5 EST. Expect to hear back in 24 hours or less!
“In every job that must be done there is an element of fun. Find the fun and “snap” the job’s a game!” - Mary Poppins
Sheri Jay Coaching helps people with busy brains find their purpose so that they can thrive and be more effective.
I am a virtual coach with a global reach. While my in-person workshops primarily take place in Canada and the United States, I also offer virtual workshops to clients worldwide. Additionally, I provide customized workshops tailored to specific needs, often conducted on-site at the client's location.